What is the brand and technology background?

Today, RAYHAYES fluently uses three keywords to summarize the product features: digitalization, Internetization, and application scenario specialization.

Digitalization refers to the fact that RAYHAYES' products use digital signal processing instead of analog signal processing. In the past, traditional microphone products mostly used analog signal processing. The advantages of digital signal processing are flexible functions and strong scalability, which makes it easy to use software to implement various product extension functions at a lower cost.

"RAYHAYES audio digitization has an overall leading technical advantage in this regard."

Internetization refers to the fact that RAYHAYES has established an interconnected ecosystem of hardware and software audio products. RAYHAYES' different hardware products can be interconnected and interacted through wired/wireless methods. A software system called RAYHAYES link has been developed to strengthen the connection between users and RAYHAYES products.

Application scenario specialization is clearly reflected in the products. RAYHAYES designs products in a targeted manner by distinguishing user groups and usage scenarios. It divides its target users into two categories: the first category of consumers are mainly various self-media bloggers who need to use microphones to create content and do game live broadcasts; the second category is a wider range of the general public, who will use the product to shoot Vlog, game voice, karaoke, etc. The company's product matrix is ​​divided into five major application areas: podcasts, games, live broadcasts, singing, and short videos, and each area has corresponding products.

In addition to dividing according to application scenarios, RAYHAYES will also add product functions according to different market preferences. For example, a custom sound effect button will be added to the product sound card, allowing local users to choose to import their favorite BGM and background music.

RAYHAYES has made extraordinary efforts behind its relatively mature product creation process:
Questionnaire: By designing a questionnaire, understand consumers' views and needs on a certain type of product.
Insist on innovation: Innovate in the appearance, packaging and function of the product to make it attractive to consumers in terms of both visual and user experience.
Solve pain points: Product design should be able to solve consumers' actual problems and provide practical functions.
Emotional resonance: Products should not only meet functional requirements, but also be able to resonate with consumers emotionally.
Product strength and brand building are the core, and adhering to customer-centricity has always been the value of RAYHAYES.